Scale Your Marketing Operations with Our
Unique Growth and Marketing Framework

Establish a deep understanding of your target customers by identifying their current and desired states, problems and needs.

• Tailor your messaging and positioning effectively.
• Develop customer-centric strategies easier.
• Use insights to form high-level objectives and key results.

Learn how to track every step your customers go through in engaging with your product or service, from initial awareness to post-purchase interactions.

• Optimize interactions based on customer needs and behaviors.
• Align marketing efforts with customer expectations.
• Define clear paths toward achieving higher objectives.

Assess your competitors’ branding, messaging, marketing strategies, social media presence, etc. to reverse-engineer their tactics and improve your own.

• Assess the marketing landscape to understand what your competitors are doing.
• Identify what sets your competitors apart.
• Understand which tactics are performing well for your competitors.

Identify internal strengths and weaknesses, as well as external opportunities and threats when it comes to your marketing and growth efforts.

• Gain a clear picture of where your marketing stands in the competitive landscape.
• Get ideas on new growth levers, marketing tactics and funnel optimization.
• Understand your target audience better through SWOT research.

Learn how to manage and organize different sectors within your company in order to get a clear overview of what each sector is responsible for.

• Interconnect Sectors to other parts of the framework: processes, KPIs, initiatives, etc.
• Get an easy overview of Sectors with all relevant information in one place.
• Stay aligned with your main objectives.

Create a detailed People database to understand the skills, experiences, and roles each person brings to your team.

• Improve cross-functional collaboration.
• Create an organizational structure.
• Identify skill gaps and strengths.
• Connect people with specific sectors, who they report to, and more.

Learn the importance and best practices of cataloging marketing tools for effective resource management and enhanced collaboration.

• Ensure the tools you use truly contribute to your success.
• Simplify workflows by centralizing tool management.
• Connect Tools to other parts of the system for a better overview.

Make sure your marketing processes are defined, streamlined, and continuously improved in order to get the most out of your marketing efforts.

• Understand and define main and sub-processes for your marketing team.
• Structure and manage the way work is done.
• Analyze, identify and prioritize improvements.

Identify all marketing channels you’re currently leveraging to reach customers in order to be able to improve and optimize them.

• Get an overview of all the channels you’re using.
• Connect them to specific sectors and people.
• Assess the performance of each channel to determine priority for improvement.

Define and manage high-level marketing objectives and key results in order to better articulate the goals you plan to achieve.

• Set high-level objectives based on marketing strategy.
• Translate the goals into specific initiatives.
• Ensure everyone is on the same page regarding marketing priorities.

Learn how to set and manage your Key Performance Indicators so that you’re able to measure and track the success of your OKRs.

• Assess your performance against set marketing objectives.
• Make data-driven decisions based on actionable insights.
• Focus on the most important actions to achieve overarching goals.

Implementing a system to track KPIs provides real-time insights into our marketing performance.

• Immediately identify areas in need of improvement.
• Make better decisions based on up-to-date data.
• Allocate marketing resources more efficiently.

Learn how to set, organize and execute your marketing initiatives in order to make progress toward your goals.

• Gain a clear overview of all current initiatives.
• Ensure the team is working on achieving high-priority strategic objectives.
• Align day-to-day tasks with high-level goals.

Break down your marketing initiatives into smaller and more manageable units – tasks – and learn how to best manage and organize them in a single place.

• Ensure all team members are clear on their responsibilities and progress.
• Align daily activities with marketing initiatives and goals.
• Monitor and optimize task completion towards achieving goals.

Centralize resources and workflows the growth team uses in a single place, ensuring everyone is always up-to-date with their responsibilities.

• Store important documents, e.g. Growth Strategy, Experimentation Guidelines, etc.
• Track growth-specific metrics only.
• Brainstorm and write down hypotheses about problems you’re facing.
• Track all the experiments the Growth team is running with ease.

Learn how to organize and manage important social media documents, streamline efforts, and create detailed social media plans.

• Easily access all relevant social media documents.
• Monitor social media metrics, e.g. reach, engagement, followers growth, etc.
• Create, manage and track social media posts, from the idea to the published stage.

Ensure your advertising team can effortlessly create targeted ads, relevant audiences, and optimize their ad spend in order to achieve the best results.

• Organize essential resources for campaign management and performance analysis.
• Track ads-related metrics on a month-to-month basis.
• Define and organize various audiences targeted in ad campaigns.
• Create a well-defined system for creating and publishing ads.

Streamline your efforts when it comes to creating, optimizing, and promoting content for your target audience.

• Manage all relevant documents for the Content and SEO team.
• Create a monthly tracking sheet for content and SEO-related metrics only.
• Research and identify relevant keywords for our content.
• Plan, write, and manage all blog posts from a single point of view.
• Track all the links you acquire and refine your outreach process.
• Structure emails into series, write actual content for emails, set touchpoints, and more.