360° Business Architect
Scale Your Marketing Operations with Our
Unique Growth and Marketing Framework
Manage and optimize every aspect of your growth and marketing strategy, from creating customer fundamentals to defining processes, managing OKRs and tasks, as well as organizing specific marketing sectors.
Get StartedFrom Our Experience to Your Growth
Even before Infinity was founded in 2018, our team provided agency and consulting services to help businesses establish well-defined growth and marketing operations. It’s thanks to this experience that we consider marketing and growth not just part of what we do, but what we do best.
Through years of trial and error, we've come to understand which marketing strategies drive results, and which steps to take in order to achieve them. We also used our knowledge to create customized marketing management workflows, templates, guides, etc. that have helped over 20,000 of our users better organize their work.
Building on this foundation, we developed the Growth and Marketing Framework—an all-encompassing solution designed to transform marketing operations for any businesses, agencies, and individuals looking to optimize their marketing efforts and achieve rapid and sustainable growth.
Osman Erdi Balcıoğlu
“Definitely a customer-first company, they’re always connected with their customers to provide the best solutions, great product with crazy details to manage almost whole process of your company.”
Atsuko Nishiguchi
“Infinity’s friendly, caring attitude and responsiveness makes up for the little wishes here and there. Great customer support and I’m looking forward to new additions and improvements in the future!”
Nadia Mercer
“The personal attention from the Infinity team all through exploring and onboarding has more than made up for my initial investment. Glad to support this team and excited about the future of the product.”
Do You Recognize Yourself?
Struggling to align your marketing strategy with initiatives and tasks.
Using multiple marketing tools without a strategy or measurable results.
Facing challenges scaling your business due to inefficient marketing efforts.
Having trouble organizing your marketing and growth team.
Not being able to structure your marketing operations in the most effective way.
Wasting budget on ineffective or poorly targeted marketing campaigns.
Your One-Stop Marketing Transformation Hub
Frameworks
Ready-made marketing frameworks and templates you can implement immediately.
Video Lessons
Detailed video lessons with step-by-step instructions on setting up your own marketing system.
1-on-1 Mentorship
Personalized guidance from our experts to help you define marketing strategies and initiatives.
Software
Infinity’s marketing management software to manage marketing operations from a single place.
Inside Our Growth and Marketing
Framework: A Closer Look
Dive into the core components of our Marketing Framework, and explore video lessons and templates
that cover everything you need to organize your marketing and growth efforts in the best possible way.
Marketing Management
Establish a deep understanding of your target customers by identifying their current and desired states, problems and needs.
- Tailor your messaging and positioning effectively.
- Develop customer-centric strategies easier.
- Use insights to form high-level objectives and key results.
Learn how to track every step your customers go through in engaging with your product or service, from initial awareness to post-purchase interactions.
- Optimize interactions based on customer needs and behaviors.
- Align marketing efforts with customer expectations.
- Define clear paths toward achieving higher objectives.
Assess your competitors’ branding, messaging, marketing strategies, social media presence, etc. to reverse-engineer their tactics and improve your own.
- Assess the marketing landscape to understand what your competitors are doing.
- Identify what sets your competitors apart.
- Understand which tactics are performing well for your competitors.
Identify internal strengths and weaknesses, as well as external opportunities and threats when it comes to your marketing and growth efforts.
- Gain a clear picture of where your marketing stands in the competitive landscape.
- Get ideas on new growth levers, marketing tactics and funnel optimization.
- Understand your target audience better through SWOT research.
Learn how to manage and organize different sectors within your company in order to get a clear overview of what each sector is responsible for.
- Interconnect Sectors to other parts of the framework: processes, KPIs, initiatives, etc.
- Get an easy overview of Sectors with all relevant information in one place.
- Stay aligned with your main objectives.
Create a detailed People database to understand the skills, experiences, and roles each person brings to your team.
- Improve cross-functional collaboration.
- Create an organizational structure.
- Identify skill gaps and strengths.
- Connect people with specific sectors, who they report to, and more.
Learn the importance and best practices of cataloging marketing tools for effective resource management and enhanced collaboration.
- Ensure the tools you use truly contribute to your success.
- Simplify workflows by centralizing tool management.
- Connect Tools to other parts of the system for a better overview.
Make sure your marketing processes are defined, streamlined, and continuously improved in order to get the most out of your marketing efforts.
- Understand and define main and sub-processes for your marketing team.
- Structure and manage the way work is done.
- Analyze, identify and prioritize improvements.
Identify all marketing channels you’re currently leveraging to reach customers in order to be able to improve and optimize them.
- Get an overview of all the channels you’re using.
- Connect them to specific sectors and people.
- Assess the performance of each channel to determine priority for improvement.
Define and manage high-level marketing objectives and key results in order to better articulate the goals you plan to achieve.
- Set high-level objectives based on marketing strategy.
- Translate the goals into specific initiatives.
- Ensure everyone is on the same page regarding marketing priorities.
Learn how to set and manage your Key Performance Indicators so that you’re able to measure and track the success of your OKRs.
- Assess your performance against set marketing objectives.
- Make data-driven decisions based on actionable insights.
- Focus on the most important actions to achieve overarching goals.
Implementing a system to track KPIs provides real-time insights into our marketing performance.
- Immediately identify areas in need of improvement.
- Make better decisions based on up-to-date data.
- Allocate marketing resources more efficiently.
Learn how to set, organize and execute your marketing initiatives in order to make progress toward your goals.
- Gain a clear overview of all current initiatives.
- Ensure the team is working on achieving high-priority strategic objectives.
- Align day-to-day tasks with high-level goals.
Break down your marketing initiatives into smaller and more manageable units – tasks – and learn how to best manage and organize them in a single place.
- Ensure all team members are clear on their responsibilities and progress.
- Align daily activities with marketing initiatives and goals.
- Monitor and optimize task completion towards achieving goals.
Centralize resources and workflows the growth team uses in a single place, ensuring everyone is always up-to-date with their responsibilities.
- Store important documents, e.g. Growth Strategy, Experimentation Guidelines, etc.
- Track growth-specific metrics only.
- Brainstorm and write down hypotheses about problems you’re facing.
- Track all the experiments the Growth team is running with ease.
Learn how to organize and manage important social media documents, streamline efforts, and create detailed social media plans.
- Easily access all relevant social media documents.
- Monitor social media metrics, e.g. reach, engagement, followers growth, etc.
- Create, manage and track social media posts, from the idea to the published stage.
Ensure your advertising team can effortlessly create targeted ads, relevant audiences, and optimize their ad spend in order to achieve the best results.
- Organize essential resources for campaign management and performance analysis.
- Track ads-related metrics on a month-to-month basis.
- Define and organize various audiences targeted in ad campaigns.
- Create a well-defined system for creating and publishing ads.
Streamline your efforts when it comes to creating, optimizing, and promoting content for your target audience.
- Manage all relevant documents for the Content and SEO team.
- Create a monthly tracking sheet for content and SEO-related metrics only.
- Research and identify relevant keywords for our content.
- Plan, write, and manage all blog posts from a single point of view.
- Track all the links you acquire and refine your outreach process.
- Structure emails into series, write actual content for emails, set touchpoints, and more.
Gain Access to Our 360° E-Learning Platform
Join our online e-learning platform and find everything you need to streamline and scale your
marketing operations – video lessons, documentation, templates and more – in one place.
🧑💻 Online Course
Learn to organize and scale your marketing management efforts with our comprehensive course and video lessons, recorded for your convenience.
📁 Templates
Load our comprehensive templates in seconds and adjust them to your marketing needs.
📚 How-To Guides
Explore the accompanying documentation to get more details about the course and framework.
📝 Assignments
Use the knowledge you gain through the lessons and complete tasks created by our team.
By Implementing This Framework, You Will:
Get a 360-degree view of marketing and growth, with no aspect overlooked.
Align all marketing initiatives and tasks with broader goals and objectives.
Make data-driven decisions by tracking relevant metrics & KPIs.
Organize channel-specific sectors with unique processes.
Ensure every team member is aware of their roles and impact.
Navigate marketing campaigns efficiently and overcome execution hurdles.
Supporting You Through Every Step
We want you to have the best experience while completing the Growth and Marketing Framework,
which is why we’ll work closely with you and give you custom advice throughout the entirety of the course.
⭐ 1-on-1 Mentorship
Personalized sessions to help you customize the Marketing Framework.
⭐ Live Q&A Sessions
Real-time Q&A sessions where we’ll answer any and all course-related questions.
⭐ Support
Patient and friendly support team ready to help with any issues you might face.
⭐ Community Access
Closed Community to exchange experiences with other marketing experts.
⭐ Dedicated Mentor
A personal guide throughout the course, here to help you with specific questions.
⭐ Virtual Meetups
Online meetups where you’ll get to chat to other students and our experts.
Experience Infinity’s Marketing Management Software
In addition to masterclasses, resources, and mentorship, you also get access to Infinity – a fully flexible growth and marketing management software that adapts to your needs and allows you to organize anything from tasks to individual marketing sectors.
Here’s what’s included:
All Features
Unlimited Boards, Items and Views
Advanced Automations
70+ Templates
Early Bird Discount on All Plans
For early adopters, we’ve prepared a special discount – up to 30% on all plans, which include
the entire 360° Business Architect course and frameworks. Be sure to grab the offer before it expires!
SELF-STARTER
Includes lifetime access to course and frameworks.
$999
ADVANCED
Includes access to course, frameworks, and a full mentorship plan.
$1,499
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Infinity 3 Members Pro Plan
$36 / Monthly
7-day money back guarantee
Thank you for taking the opportunity to purchase our 360° program!
We’re excited to have you on board and are eager to help you make the most of your plan.
To ensure you get started on the right foot, we invite you to schedule a call with our team.
Schedule a CallThank you for taking the opportunity to purchase our 360° program!
You can now access your Infinity account and start organizing your work.
We’re excited to have you on board and are eager to help you make the most of your plan.
To ensure you get started on the right foot, we invite you to schedule a call with our team.
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7-Day Money Back Guarantee
While we’ve created this framework to fully equip you with the knowledge necessary to transform your marketing operations, we understand that it might not be for everyone. Therefore, we’ve made sure you can get a refund within 7 days from purchasing one of the plans.
Schedule a Demo Call
Schedule a one-on-one demo call with our experts if you want to see
what our 360° Marketing Framework is about, if it’s for you, and how it can help you.
FAQ
Because we’ll provide you both with the necessary knowledge and a blueprint to transform your business into an efficient, scalable organization. Our program will help you organize everything from business operations to growth and marketing sectors, with the help of comprehensive frameworks, lessons, and one-on-one mentorship.
Our Marketing framework is ideal for small to medium-sized marketing teams, as well as marketing agencies, and entrepreneurs who want to better organize and manage their marketing efforts in order to achieve desired goals.
You can load the entire Growth and Marketing framework instantly, and as we release lessons you’ll be able to apply the knowledge from the videos and adjust the framework to your needs. With each completed lesson, you also get tutorials and assignments, as well as gain access to our community and mentors.
Yes, you can. However, since the course content is organized and demonstrated using Infinity, we highly recommend having an Infinity plan to fully benefit from the program. Having the software will allow you to follow along seamlessly and implement what you learn directly.
Yes, our Marketing Framework can be re-created within major marketing and CRM tools, but keep in mind that the structure will still work the best in Infinity and will probably need adjustments if you decide to transfer it to another tool.
Once you have successfully completed the entire Business Architect course, you’ll become a certified Business Architect .You will receive an Infinity certificate that you can share with your professional network or potential employers. You can also use it to share your knowledge and educate others.
“It's one of the TOP 3 tools that we don't want to miss in our stack. We organize a hundred things with it: media galleries, software overview, social media & content marketing plans, CRM, digital resources, etc. ”
“Infinity became a central hub for all of our businesses and its processes. We do hiring, stock inventory management, client collaboration, social media marketing planning and much more all in one spot - Infinity. Best investment ever. Highly recommended!”
“I use Infinity to manage all projects related to content, community management, and podcast production for my volunteer team of about ten people. The tool is fast and extensible. The development team and support are top notch and the product is always evolving and improving.”