The Ultimate Guide to White Label Reseller Programs

Did you know that the global Software as a Service (SaaS) market is expected to reach $819.23 billion by 2030?

As businesses continue to race towards digitalization, the demand for innovative software solutions increases just as fast, which is exactly where white label reseller programs come into play.

White label reseller programs allow companies to rebrand and sell already established software as their own, offering a cost-effective alternative that allows them to expand their product offerings and increase revenue.

If this is something that you’d like to explore and think your business might benefit from, then you’re in the right place. In this blog post, we'll cover not only the benefits of investing in white label reseller programs, but also guide you through a list of programs you should check out in 2024, and what you need to know to make the most out of this opportunity.

What Are White Label Reseller Programs?

As we’ve already mentioned, white label reseller programs allow businesses to rebrand and sell software and/or services developed by another company as their own.

This means you can offer high-quality products to your customers without the hassle (and cost!) of development, testing, and maintenance. The programs are essentially designed to help you expand your product line and improve your value proposition with minimal investment.

So, how do they work?

The idea is simple: the parent company creates and maintains the software and/or service, while the white label reseller focuses on marketing, selling, and providing customer support under their own brand.

This partnership enables resellers to leverage the expertise and infrastructure of established companies—meaning they can offer reliable and advanced solutions to their clients, and not start from scratch.

Benefits of Joining a White Label Reseller Program

What do you get by joining a WL program?

• Avoid the high costs associated with developing and maintaining software.
• Launch new products quickly without waiting for development cycles.
• Easily scale your product offerings to meet growing customer demand.
• Strengthen your brand by offering a comprehensive suite of services.
• Focus on your strengths in marketing and customer service rather than development.

Key Features to Look For

When evaluating white label reseller programs, there are several things to consider if you want to ensure you choose the best fit for your business.

1. Is it possible to tailor the product to fit your brand and customer needs?
2. Does the program offer comprehensive support and training from the parent company?
3. Can you easily integrate the program with your existing systems and processes?
4. Does it offer a competitive pricing structure, allowing you to be profitable?
5. Does the parent company have a history of reliability and high performance?

Another thing to pay attention to is the level of support and resources the program offers. It’s best to look for programs that offer personalized assistance to help you navigate the program, as well as solid technical support to ensure everything runs smoothly.

Additionally, when selecting a white label reseller, be sure to evaluate their pricing models—check for any hidden costs or fees that may impact your overall profitability. After all, the goal is for you to earn money for this new business—not lose it.

And now that we’ve covered the basics, we can move on to the actual list of some of the best white label reseller programs to give a try this year.

Top White Label Reseller Programs for 2024

1. Infinity

Overview: Infinity is a flexible work management software designed that helps businesses efficiently organize departments, workflows, projects, tasks, assets, and a lot more. Its customizable interface allows users to create a structure that fits their needs and organize their work—their way.

In addition to 8 different views and 20+ custom attributes, Infinity also offers a number of collaboration options that make your day-to-day communication and updates run more smoothly. Add to the mix automations, integrations, advanced customization options, and pre-made templates, and you’ve got an all-encompassing tool that will make work easier.

White Label Program: Through purchasing Infinity’s Unlimited Plan, you get access to their white label reseller program which you can then use to customize your branding, logo, images, email settings, etc. Additionally, you get all Infinity features, unlimited users, and a lot more—at $74 per month (flat rate).

For enterprises and bigger companies, there is Infinity Echo which helps you launch your own branded software and templates in just a few weeks for $5,000 per month.

Key Features:

• 8 Views—Display your data in Table, Columns, Document, Gantt Chart, Form, List, Chart, or Calendar view.
• Flexible Structure—Use boards, folders, subfolders, items and tabs to organize your data in the way that works best for you.
• 22 Custom Fields—Add Members, Dates, Numbers, and other attributes to your projects and tasks for full customization.
• Seamless Collaboration—Comment, mention and assign team members easily, receive notifications, and share your data with people within and outside your company.
• Customization Options—Use Filter, Sort, and Group options to manage and organize all of your data.
• Advanced Automations—Set reminders, automate all of your routine tasks, and a lot more to ensure your team’s always productive.
• API—Build your own custom apps or integrate Infinity with third-party apps that make work management easier for you.
• Integrations—Integrate Infinity with other apps such as Google Calendar, Google Drive, Trello, Integrately, etc.
• 70+ Templates—Load one of the pre-made templates to start working more quickly. 
• Desktop & Mobile Apps—Ensure that you can work however you want, wherever you want, without interruptions.

→ SEE ALL FEATURES

White Label Offer:

•  Co-Hosted Setup & Maintenance
•  Full SaaS Platform (Web & Mobile)
•  Custom Branding, Domain, Email & Pricing
•  License, Admin & User Management
•  Single Sign-On & Integrations
•  Custom Links, Help Center & Support
•  Chat/Call Support with CEO & CTO
•  Use-Case and Business Model Building
•  License Based on Workspaces & Users
•  Hosting Local Data in Your Country

Benefits:

• Get a Fully Branded Project Management Solution
• Gain Access to Custom Boards, Multiple Views & Powerful Collaboration Features
• Enjoy High-Quality Support Thanks to Infinity’s Dedicated Team
• Use for Various Use Cases: Project Management, Marketing, Real Estate, Event Planning, etc.

Pricing: As mentioned above, there are two plans that offer white labeling in Infinity. The Unlimited Plan is available at $74 per month (fixed rate), white Infinity Echo comes at $5,000 per month and is mostly meant for bigger companies and enterprises.

2. HighLevel

Overview: HighLevel is an all-in-one marketing and sales platform designed for agencies and marketers. By combining CRM, email marketing, SMS, and funnel-building tools it allows you to streamline client acquisition and retention.

Key Features:

• Marketing Automation Across Multiple Channels
• Comprehensive CRM System
• Sales Funnel Builder
• Booking & Appointment Scheduling
• Reputation Management
• No-Code Website Builder
• Analytics and Reporting

Benefits:

• Combine Multiple Marketing Tools into One Platform
• Improve Client Relationship Management
• Automate Marketing Campaigns for Efficiency
• Gain Full Control Over Branding & Customer Relationships

Pricing: HighLevel's pricing starts at $97 per month for the basic plan, with advanced features available in the $297 per month Agency Unlimited plan, which includes white labeling.

3. ActiveCampaign

Overview: ActiveCampaign is an email and marketing automation platform that’s meant to help you create engaging customer experiences and improve your sales processes. Their white label software partner program is included in their plans and you get no additional fees.

Key Features:

• Email & Marketing Automation
• Integrated CRM Tools
• Email, Form, and Landing Page Design
• Advanced Segmentation & Targeting
• Integrations with 900+ Apps
• A/B Testing & Reporting

Benefits:

• Get Full Suite of Marketing Automation Tools
• Gain Access to All ActiveCampaign Features & Updates
• Improve Customer Engagement Rates
• Streamline Sales Processes

Pricing: ActiveCampaign's pricing starts at $15 per month for the Starter plan (for 1,000 users). The Plus plan is $49 per month, and the Pro plan is $79 per month. The difference between the three is in the number of features you get. The Enterprise plan starts at $145 per month.

4. SEMrush

Overview: SEMrush is a well-known tool in the world of digital marketing that combines SEO, content marketing, competitor research, advertising and social media features in a single platform. Aside from customizing your own branding elements, SEMrush’s white label reseller program provides you with white label reports and analytics.

Key Features:

• Keyword Research & Tracking
• On-Page & Local SEO
• Competitor Analysis
• Content Marketing Toolkit
• Social Media Management
• Paid Advertising & Management

Benefits:

• Get an All-in-One Digital Marketing Tool
• Gain Valuable Insights into Your Competitors' Strategies
• Improve Your Content Marketing Efforts
• Offer SEO & Marketing Reports with Your Own Logo & Company Details

Pricing: SEMrush offers three pricing tiers, with the Pro plan at $139.95 per month. However, the white label reseller options are actually included in the Agency Growth Kit, which again has three pricing plans i.e. additional fees that you need to pay.

5. SocialPilot

Overview: SocialPilot is a social media management tool that helps you schedule content in a matter of seconds, plan your social campaigns efficiently, and easily measure the performance. Their white label software program allows you to enjoy custom branding, customizable analytical reports, and dedicated customer support.

Key Features:

• Automated Post Scheduler
• Content Calendar
• Bulk Scheduling 
• Smart AI Assistant
• Advanced Analytics Reports
• Unified Social Inbox

Benefits:

• Save Time with Efficient Social Media Scheduling
• Make Team Collaboration & Client Management Easier
• Get a Client-Friendly Onboarding Experience
• Tailor SocialPilot to Match Your Brand Identity

Pricing: SocialPilot's pricing starts at $25 per month for the Professional plan, with Small Team and Agency plans available at $42 and $85 per month, respectively. White labeling is possible with the Agency+ plan which comes at $170 per month.

6. Simvoly

Overview: Simvoly is a website and funnel builder that will help you create your website from scratch, as well as easily engage with your audience, and grow your business online—all from a single place. Their white label reseller program is meant for anyone from SaaS companies to agencies and marketers.

Key Features:

• Drag-and-Drop Website Builder
• Sales Funnel Builder
• E-Commerce Integration 
• Different SEO Tools
• Emails and Automations
• Customized Checkouts
• Custom Domains & SSL Certificates

Benefits:

• Simplify Website & Funnel Creation Without Coding
• Boosts Sales with Optimized Funnels
• Gain Access to a Fully DIY Platform
• Manage All Customers from One Place

Pricing: Simvoly’s Basic white label plan starts at $59/month, with two more plans available: Growth ($99/month) and Pro ($199/month). Each plans gets you their 100% White Label DIY Platform and 1 Free Project. Keep in mind there are reseller fees per additional projects/features.

7. HootSuite

Overview: HootSuite is a comprehensive social media management platform that will help you publish and schedule all of your posts, analyze their performance, and ultimately improve them. As the team puts it themselves, “It’s your all-in-one performance engine for creating, managing, and sharpening your social media strategy.”

Key Features:

• Social Media Scheduling & Posting
• Post Monitoring & Engagement
• Analytics & Reporting
• Team Collaboration Tools
• Integrations with 100+ Apps
• Advanced Social Listening

Benefits:

• Streamline SMM Across Multiple Platforms
• Improve Audience Engagement & Interaction
• Get Useful Insights with Analytics
• Save Time with Bulk Scheduling

Pricing: HootSuite is available at $99 per month for the Professional plan (1 User and 10 Social Accounts), and at $249 for the Team plan (3 Users and 20 Social Accounts). The Enterprise plan is available upon request, as is their white label reseller program.

8. Weblium

Overview: Weblium is a drag-and-drop website builder designed to help you create professional-looking websites quickly and efficiently. Their white label reseller program includes everything from the powerful editor to various SEO tools, allowing businesses to rebrand the platform and market it as their own.

Key Features:

• Fully Personalized Website Building Platform
• Over 300 Customizable Templates for Various Industries
• Built-in SEO Tools for Better Search Optimization
• Third-Party Integrations with Other Apps
• Dedicated 24/7 Support
• Seamless Team Collaboration

Benefits:

• Easily Manage Multiple Clients & Projects
• Gain Access to a Fully Rebranded Website Builder
• Enjoy Extensive Customization Options
• Ensure Successful Implementation with Support & Training

Pricing:

When it comes to its white label reseller business, Weblium offers 3 plans: Basic for $288 annually ($24 per month); Growth for $588 annually ($49 per month); Enterprise for $1,068 annually ($89 per month). The difference between the plans lies in the number of users and projects you get.

9. Vendasta

Overview: Vendasta is an all-in-one platform that helps agencies acquire, retain, expand and manage local business clients in a single place. It comes with a comprehensive suite of tools and services, including marketing automation, CRM, task management, billing, and more, making it easier for agencies to manage and grow their business.

Key Features:

• Over 250 Cloud Products & Services
• Workflow, Task, and Billing Automations
• Detailed Reporting and Analytics
• Snapshot Reports
• AI-Enhanced Software & Tools
• 24/7 Support

Benefits:

• Access to a Wide Range of Digital Solutions
• Become a Central Growth Hub for Your Business Clients
• Save Time & Resources with Automations
• Expand Your Services & Quickly Scale Your Agency 

Pricing: Vendasta offers three plans + a custom Enterprise one. The Starter plan is available for $79 per month and it offers 1 Team Member Seat and 10 Snapshot Reports.

10. DashClicks

Overview: DashClicks is a an all-in-one SaaS platform designed to help agencies and small businesses get found online, convert leads faster, and generate revenue. DashClicks' white label reseller program comes in three versions: White Label SEO, White Label Content, and White Label Google Ads.

Key Features:

• Marketing Campaigns Analytics & Tracking
• Task Management: Plan, Track & Report
• Secure Collaboration Tools
• Mutliple User Management
• Drag-and-Drop Website Builder
• Facebook Ads Tool
• Reputation Management

Benefits:

• Streamline Workflows with Automation Tools
• Gain Access to Marketing Services & Business Software
• Accelerate Deal Closures & Scale Faster
• Get White Label SEO, Content, or Ad Services

Pricing: Depending on the size of your business and what you plan to do with DashClicks, there are different plans available. For SEO WL services, the range is between $199 per month (Pro Plan) to $499 per month (Platinum Plan). For Content WL Services, the pricing starts at $59 per month, and for Ads WL Services at $199 per month.

11. Unlayer

Overview: Unlayer is an intuitive drag-and-drop email and web page builder thar requires no coding or design skills. It comes with a large number of ready-to-use templates that will help you get started, as well as a number of advanced features such as custom HTML code, email personalization, etc. 

Key Features:

• Drag & Drop Email Builder
• Personalized Content
• Library of Pre-Designed Templates
• Integrations with Email Marketing Platforms
• Manage User Permissions & Roles
• Reusable Custom Blocks

Benefits:

• Save Time with User-Friendly Interface and Templates
• Develop and Add Your Own Custom Tools
• Integrate Unlayer with Other Tools You Use Daily
• Gain Access to a Plug & Play Email Editor and Page Builder

Pricing: Since Unlayer offers two solutions—Studio and Embed—there are different plans to check out. For Studio, there’s a free version, as well as Designer ($15) and Team ($30) plans. For Embed, you also get a free version, with the actual pricing starting at $149 per month (Startup Plan). 

12. SEOReseller

Overview: As its name suggests, SEOReseller is an SEO & PPC Reseller Program designed for agencies and freelancers. They offer a variety of white label reseller services, including SEO, PPC, TikTok Ads, Content and Link Building—all with the idea of helping your agency scale with time and expand your offer.

Key Features:

• All-Inclusive SEO Suite
• Fully Branded Dashboards, Reports & Client Portals
• Easy Campaign Management & Monitoring
• Dedicated Account Managers
• Real-Time Reporting
• Slack Integration

Benefits:

• No Lengthy Contracts Needed to Acquire Services
• No Hidden or Set-Up Fees
• Direct Access to Their Team of Experts
• White Label Client Reporting with Custom Branding

Pricing: SEOReseller offers various pricing packages to accommodate different business needs. The prices depend on whether you need Local or National SEO, as well as the number of clients if you need PPC services.

13. AppInstitute

Overview: AppInstitute is a user-friendly mobile app builder that can help you make an app for your business in minutes without any coding knowledge. It comes pre-loaded with templates that fit over 20 different business types, from restaurants to medical centers. There’s also the option to hire their own in-house app-building pros to help you out.

Key Features:

• Calendar & Booking System
• Easy Rich Media Upload
• Drag & Drop App Builder
• Customer Loyalty Program
• Push Notifications & Messaging
• Social Media Integration
• Built-In Analytics

Benefits:

• Build an App in Just Four Steps & Get Full Brand Control
• Gain Access to Resources Needed to Launch, Promote & Market Your App
• Get 1-to-1 Training, Online Chat Support & Dedicated Account Manager
• Pay Month-to-Month and Cancel Any Time

Pricing: For white label resellers, there are two options: Instant Reseller available at $169 per month, and App Stores Reseller, available at $509 per month.

14. GreenRope

Overview: GreenRope is an AI-driven CRM and Marketing automation platform designed to unify sales, marketing, and operations into a single system. Their white label reseller program allows agencies to rebrand the tool and easily manage their entire business from lead generation to client success in one place.

Key Features:

• Comprehensive CRM System
• Marketing Campaign Automation
• Project Management
• Real-Time Analytics
• Landing Page Builder
• Third-Party Integrations

Benefits:

• Use GreenRope to Unify All Company Operations in One Place
• Gain Access to a Completely White Label Account
• Get Assistance Whenever You Need Thanks to 24/7 Support
• Manage the Entire Customer Journey Seamlessly

Pricing: GreenRope’s white label reseller program is available for a price of $250 per month.

15. Sendible

Overview: Sendible is a social media management platform that advertises itself as a “must-have tool for brands and agencies”. The platform includes tools for scheduling posts, monitoring social media activity, and analyzing performance. Their white label reseller program allows you to collaborate seamlessly with your clients.

Key Features:

• Social Media Scheduling
• Post Monitoring & Engagement
• Analytics & Reporting
• Smart Compose Box
• AI Assist
• Team Collaboration Tools
• Third-Party Integrations

Benefits:

• Save Time by Centralizing Social Media Accounts 
• Easily Create Your Own Branded Version of the Platform
• Get Ideas from Their Features Ideas Portal
• Manage Multiple Brands & Their Accounts Effectively 

Pricing: Sendible’s plans start at $29 per month, however their white label is available only with Advanced and Enterprise plans, which cost $240 per month and $750 per month, respectively.

16. Flywheel

Overview: Flywheel is a managed WordPress hosting platform built with the idea of simplifying  website management for creative agencies and freelancers. It offers high-performance hosting, built-in security, and easy site management tools, as well as an Exclusive Agency Partner Program which is the key to their white label.

Key Features:

• High-Performance Hosting
• Single Dashboard for Multiple Site Management
• Built-In Security
• Staging Environments 
• Site Cloning
• Access to 24/7 Support

Benefits:

• Easily Build, Launch & Manage All of Your Websites 
• Agency Partners Get Exclusive Resources & Benefits
• Gain Early Access to New Features & Beta Testing
• Get Free Migrations of All Your Websites

Pricing: Flywheel’s regular plans start at only $13 per month (with 2 months free). There’s no available pricing for their white label reseller program on their website i.e. it’s available upon request. 

17. Clinked

Overview: Clinked is white label client portal designed to help you streamline your business and engage your customers. From client and partner portals to collaboration and project management, Clinked offers everything you need to coordinate projects with your team and clients effortlessly.

Key Features:

• Secure Client Portals
• Custom Branding Options
• Document Management
• Task Management & Tracking 
• Group Chat & Messaging
• Mobile Access
• Virtual Data Room

Benefits:

• Get a Fully Customizable WL Software for Your Team, Clients & Partners
• Work More Efficiently With Your Clients
• Enjoy High-Level Security Without Worrying About Your Data
• Connect with Over 3,000 Apps You Use Daily

Pricing: Clinked’s pricing starts at $59 per month. For more detailed pricing and offer, be sure to visit their official website.

Getting Started with a White Label Reseller Business

Now that we’ve covered the best white label reseller programs, let’s see what it takes for you to become a white label reseller. 

1. Choose a Niche. Start by identifying a niche market that aligns not only with your interests, but also expertise. This way, you’ll position yourself as an expert and have greater chances of success.
2. Pick a Program. Once you have a niche, it’s time to evaluate which white label reseller program fits it. Do you need a project management tool, a website builder or something completely different?
3. Develop a Business Plan. Create a detailed business plan outlining your goals, target audience, and potential marketing strategies you’ll be using to promote your business.
4. Set Up Your Infrastructure. What do you need for your new business? Is it a website, a CRM system, or marketing tools? Set it all up carefully before moving forward.*
5. Train Your Team. Make sure both your sales and support teams are well-trained on the products and services you’re about to start reselling. They will play a crucial role in acquiring new customers and retaining existing ones.
6. Launch and Market Your Business. It’s time to implement your marketing strategy and start promoting your white label products to your target audience.
7. Monitor and Optimize. Continuously monitoring your performance (KPIs and metrics) will help you optimize your strategies down the road and ensure your new products/services are successful. 

Common Challenges and How to Overcome Them

It’s safe to say that your road to success won’t be without some obstacles along the way. However, if you recognize common challenges you can address them effectively before you even get started with your new business.

1. Competition—The white label reseller market can be extremely competitive. If you want to make sure your products and/or service stand out, be sure to focus on quality, as well as exceptional customer service.
2. Branding Issues—Aligning your new product with your brand can be challenging, which is why you should go for white label reseller programs that offer high levels of customizability.
3. Customer Education—If you plan to keep your customers by your side for years to come, you need to educate them thoroughly on using your products/services. With that in mind, be sure to create detailed training and support materials.

Conclusion

White label reseller programs offer an incredible opportunity for businesses to expand their product offerings and increase revenue without the extensive costs and efforts associated with product development. By understanding the main benefits and selecting the right programs, you just might build a successful white label reseller business in 2024.

We hope this guide has provided you with valuable insights into white label reseller programs and that it will make your decision to choose one at least a bit easier. If you have any experiences or questions, feel free to share them in the comments below. 

And if Infinity has caught your eye, then be sure to schedule a demo with us or check out our Echo page for more information on our own white label program.