15 Product Management Software for Your Team's Smooth Operation

Feb 10, 2021   22 Min Read
Did you know that having the right product management software allows you to take your product from a caterpillar to a beautiful butterfly?

Successfully managing a product is an integral part of every business and we’re fortunate enough to live in the day and age where there is specialized (and highly effective) product management software to help you along the way. Even if you’re just reaching the point of understanding or are already at the top of the product management game, you will still be tremendously aided by this kind of software.

Any business-savvy product manager will tell you that you need to be aware of every single nuance when it comes to managing your product, which is why we compiled this list of the best product management tools.

Still not convinced?

We understand, no problem. So to help you understand why this is something you will find essential to your operation, we have decided to give you a shortlist of the benefits of using a product management system.

Why Should You Use Product Management Tools?

Being a product manager means you have a key role within your company. Well, sure, you might have over 20 key roles, but let’s focus on the role of product manager. Having the right product management software will help you in the following ways:

  1. It turns vision into a plan. Despite how grandiose this assessment may sound, that doesn’t make it any less true. The ability to build a cohesive, executable strategy from day one of your product’s lifecycle is invaluable. Most tools will be able to offer you a detailed task management system and the ability to influence your product in real-time is really important for staying on top of things.
  2. Effectiveness > efficiency. Okay, that might be a controversial take, but there’s only so much a computer program can do. Having a product management app that works for you and your team is the best course of action for having an effective workflow.
  3. Communication, communication, communication. We can’t stress enough how important it is to have proper channels of communication in place that actually work. This isn’t exclusive to product management, but the ability to properly communicate with your team in any phase of your product’s lifespan is fundamental in keeping things running seamlessly.

Before we get into the meat of things, it’s important to know what exactly the best product management software need to have in order to be the right solution for you. In line with that, we accept that everyone will have their own preferences, but we still feel that there are simply some things that are necessary for every product management tool.

Product Management Software Nice-to-Haves

Any software that is designed to help you improve and maintain a piece of your business must have certain features that allow it to do so. As it’s tough to find a product management app that has all these features, we feel it’s necessary to acknowledge some tools that are nice to have when managing your product. Let’s quickly go over some essential tools for product managers.

  • User tracking/analysis—Getting the right read on your user base and its reaction to your product is key to keeping your product working at the best possible level for the longest amount of time.
  • Customer survey tools—Besides observing user behavior, there isn’t a better way to get your finger on the pulse of your users than by simply asking them how they feel about your product.
  • Prototyping—Having the right vision for your product from the get-go is important in order to get a proper start.
  • Roadmapping—The ability to use a roadmapping tool within your chosen product management software will be invaluable to the smooth operation of your product.
  • Task management—Assigning the right task to the right team member ensures the best possible execution of the said task, and having the possibility of monitoring that execution in real-time is an added perk that is much appreciated by many product managers.
  • Data management/sharing—A tool such as this is necessary in order to have good coordination between yourself and your team members. Being able to share and interact regarding certain data that is easily available is a precondition of an easy product management cycle.
  • Instant messaging—Messaging a team member and receiving an instant reply is a key factor that predicates good and successful communication.

15 Best Product Management Tools You’ll Want in Your Stack

1. Infinity — A Fully Customizable Product Management System

Infinity Product Management Software 

The core idea of a product management software that you need to be aware of and able to successfully manage your product on the fly is something that Infinity strives for. Not only will Infinity allow you to keep your product updated, but it will also let your team stay sharp and vigilant with a great—and flexible—organizational structure.

The ability to easily move items across folders, subfolders, and tabs is under-appreciated but is something that can’t be worked without once tried. Furthermore, there are additional attributes that you can assign to those items like dates, labels, formulas, and attachments. 

Additionally, Infinity comes with six different views: Table, Columns, List, Calendar, Gantt, and Form. Besides switching between these views to get maximum clarity when overseeing your projects, you can use filtering, grouping, and sorting features to select which data to show.

"Fab product, fab team, highly recommended." - Chris Hughes 

Infinity has great integrations with tools like Clockify and Trello with the transition between them being almost seamless. If you want additional app integration, you can easily do so via Zapier and gain access to more than 2,000 other apps.

Here is a brief intro video about Infinity where you can learn more:

Key Features

  • Infinite Structure—Allows users to create an infinite amount (literally) of boards that can be customized and structured differently.
  • 6 Different Views—Offers views such as List, Calendar, Table, List, Form, and Gantt—all excellent for product management.
  • Filters, Group & Sort—Use these features to filter tasks by team members, sort them by product development phases, or group items based on your preferences.
  • Customizable Attributes—Plenty of attributes are offered—20, in fact—and some of them are labels, text, long text, checklists, dates, members, rating, and so on.
  • Drag & Drop Interface—A familiar interface that allows you to instinctively manage items in the virtual space.
  • Team Collaboration—Multi-platform access lets you have the most efficient communication with your team.
  • Document Management—The ability to share documents quickly with your team members or organize your own workspace is one of the cornerstones of efficient collaboration.
  • Task Management—Not only assignment by also real-time tracking of task progress is great for keeping you up to date and in control of your product.
  • Activity Tracking—Allows you stay current with individual team members’ activity by monitoring recent changes and pending tasks.
  • Progress Tracking—Track the progress of the entire project and check off already completed tasks.
  • CSV Import & Export—Quick and easy integration with programs that use CSV files.
  • Clockify, Trello & Zapier Integrations—Access to thousands of third-party software that you can import simply.
  • Ready-Made Templates—A large offering of pre-made templates for stuff like employee management, CRM, and a lot more.
  • Mobile & Desktop Apps—You decide when and where you want to work on your projects.

And if you’re not too keen on setting things up yourself, Infinity product management tool offers a wide variety of templates divided into categories like education, HR, marketing, product development, and many more. You can easily use an existing template to create a customized product roadmap, for example. 

Check out some template examples here:

INFINITY TIP: If you add different labels to your items, in Gantt and Calendar views you’ll be able to color-code your tasks and projects by grouping or filtering them by these labels.

Pricing

Infinity currently offers pricing plans that are discounted by between 86% and 91% depending on the number of collaborators and advanced capabilities. The most affordable plan lets you have up to 10 collaborators within one workspace for a single payment of $149 that provides lifetime access to Infinity.

2. Monday.com — An Adaptive Product Management Tool 

Monday.com Product Management Software

Image Source: monday.com

This is an online product management app that allows a neat organization of work on a daily level. Despite the unattractive name (seriously, who likes Mondays?), Monday.com is an excellent tool in that it brings to the table an all-in-one tool for planning, tracking, and managing tasks.

What’s really incredible about Monday.com is that it’s so adaptive that a team of 5 or a team of 500 can use this software with equal ease. This is in no small part thanks to an easy-to-digest default color scheme which is also heavily customizable and offers you the ability to manage all sorts of different products from software to construction.

One of the reasons why this tool is so heavily favored is that it gives you the ability to automate tasks that are required on a day-to-day basis which saves time and helps lower the risk of human error.

Like many other software you’ll find on this list, Monday.com features a really good integration with other apps. This means that you can seamlessly connect stuff like GitHub or Slack, as well as many others, and build your custom product management system. Another cool feature here is Monday.com API which will let you customize your workspace even further.

Key Features

  • API
  • Third-Party Integrations
  • Access/Permissions Control
  • Data Import/Export
  • Categorization/Structuring
  • Team Collaboration
  • Timeline & Gantt Chart
  • To-do Lists
  • Calendar Management
  • Spreadsheets/Tables
  • File/Docs Management
  • Task Management
  • Drag & Drop Interface
  • Reporting & Statistics
  • Activity & Progress Tracking
  • Time tracking
  • Data Filtering
  • Public/Shared Workspace

Pricing

The most basic package starts at $24/month (billed annually) or $8/seat

3. Jira — A Free Product Management Software for Small Teams 

Jira Product Management Software

Image Source: atlassian.com

Although Jira is considered a product management tool for software developers, plenty of other branches have taken advantage of its awesome sets of features and functionalities. A cynical person might say that this is because of its free limited plan, but we would have to disagree on that.

This tool is favored in the agile work environment, mostly because it has a neat user-friendly interface that you can customize between Scrum, Kanban, and hybrid agile models.

Like other product manager tools on this list, Jira is great at task assignment and management. It gets down to the nitty-gritty and allows you to keep track of both individual and team progress, while giving you full control of any potential issues that might occur during the execution.

What truly brings the point home about Jira being a very agile-friendly tool is that you can manage stuff like sprint reports, release burndown and burndown charts, as well as velocity charts. The beauty of it is that you can access all this in real-time because of the way data is displayed which gives you a complete edge over the way things are progressing.

Key Features

  • Collaboration Tools
  • Gantt Charts
  • Scrum Board
  • Kanban Board
  • Roadmaps
  • Milestone Tracking
  • Agile Reporting
  • Portfolio Management
  • Connecting Issues With Code
  • Automation

Pricing

As mentioned earlier, Jira has a free limited plan which allows up to 10 users simultaneously. A paid plan starts at $7/month per user.

4. Wrike — A Versatile and Robust Product Management App

Wrike Product Management Software

Image Source: wrike.com

Some consider Wrike to be more of a workflow management tool, but it is actually among some of the greatest tools for product managers. It has a vast array of uses from enterprise product management to individual client management and due to its pliability, it can be used in different parts of the company varying from marketing to product development.

It’s worth pointing out that Wrike has its own specialized Wrike for Marketers tool which is a tool custom-built for the marketing department.

Your projects in Wrike can be further customized by using interactive Kanban boards or Gantt charts, or with other templates that come pre-equipped with Wrike. An innovation that might make this a tool for product managers worthy of consideration is an AI tool called Work Intelligence which excels in predicting project’s risk but also in automation.

The integration of third-party software is certainly something this product management app can boast about as they support tools like GitHub, Jira, Slack, Gmail, Dropbox, and more. All of this is perfectly supported by the Wrike API which allows you to build custom integrations which means that even the tool you wish to use isn’t supported, you can make the solution yourself.

Key Features

  • Third-Party Integrations
  • API
  • Access/Permissions Control
  • Data Import/Export
  • Template Management
  • Categorization/Structuring
  • Timeline & Calendar Management
  • Spreadsheets/Tables
  • File/Docs Management
  • Task Management
  • Drag & Drop Interface
  • Data Filtering
  • Reporting & Statistics
  • Activity Tracking
  • Progress Tracking
  • Public/Shared Workspace

Pricing

Although Wrike has a free simple plan for smaller teams, the paid plans start at $9.80/month per user.

5. ProdPad — A User-Centric Product Management Tool

ProPad Product Management Software

Image Source: prodpad.com

ProdPad is probably what most will consider a product management tool that is somewhat centered on users. With its relatively lean roadmapping which focuses on objectives and with plenty of experimentation that allows the user feedback to shine to the forefront, it’s no wonder ProdPad is on the list of best 

The additional roadmapping tools for product management are plentiful and are easy to grasp and use. We’re talking about stuff like being able to color-code your roadmap to create priority checkpoints, but also stuff like a drag & drop interface or privacy settings.

Probably the biggest thing ProdPad can boast about is its Ideas feature. With it, you can make priority charts that will show your backlog on an impact vs. effort chart. If your product’s backlog may need external data, it’s extremely simple to import it.

Another reason why ProdPad product management software is considered user-friendly is that it allows you to directly link the feedback to their ideas or create a list of customers that you can further interview to learn more about things you did right and/or wrong.

Key Features

  • Lean Roadmapping
  • Objective-based Product Maps
  • Idea Discovery
  • Idea Priority Chart
  • Customer Feedback
  • Integration with Customer-facing Channels
  • 3rd-Party Integrations
  • Customer Portfolio

Pricing

The Essential Plan starts at $149/month (billed annually) and allows up to 3 editors/administrators.

6. ClickUp — A Multipurpose Product Management App

ClickUp Product Management Software

Image Source: clickup.com

Praised for being a bit of a Swiss army knife, ClickUp is mostly considered a project tool but is also one of the best product management software out there. It’s made in a way to increase productivity by allowing open and transparent communication within the team, which has its own benefits as well.

Because of its project orientation, it has a few default views which allow for great project management. Seeing stuff like boards, lists, and calendars is great for organizing tasks and keeping the project moving steadily. Additional features like Scrum Points are excellent for companies that are using Scrum methodologies.

Likely the best thing about ClickUp’s task management system is that you can automate the entire process either via a pre-made template or by creating your own custom algorithm.

ClickUp product management app is preferred by remote-only teams and for a good reason. Its way of working allows for better teamwork with stuff like document and task management, goal tracking, and the ability to create Docs and Wikis for individual projects.

Naturally, all this functionality will seem daunting to a new user and while yes, it may take you some time to fully get the grip of things, it is very much worth it.

Key Features

  • Client Portal
  • Collaboration Tools
  • Milestone Tracking
  • Customizable Templates
  • Cost-to-Completion Tracking
  • Time & Expense Tracking
  • Idea Management
  • Portfolio Management
  • Resource Management

Pricing

You can have access to ClickUp for free but only with 100MB of storage while you can also get a paid plan that starts at $5/month per user (billed annually).

7. ProductPlan — A Flexible Product Management System

ProductPlan Product Management Software

Image Source: productplan.com

This entry might be a bit of an oddball for this list, but we still feel it’s necessary to include it as its main functionality is a core of every product management software. We’re talking about ProductPlan’s roadmaps.

The thing that company touts (and understandably so) are security options, namely talking about stuff like flexible permission options. You have the incredible ability to share your work with a single person, your entire team, or even the entire company without fearing a security leak. Knowing that if you mention the person that you wish to show something to and that it will get to them is liberating.

Another set of good news is that ProductPlan allows for great third-party integrations which means that you can export your roadmap as a PDF or a spreadsheet and update it whenever necessary. This particularly comes in handy when you’re sharing your vision with external stakeholders because you’ll be able to have full control over your roadmap and adjust it on the fly.

If you desire to integrate another app with ProductPlan, you will have to use their API, but fear not, it’s quite simple and intuitive. It just takes patience.

Key Features

  • Unlimited Roadmaps
  • Prioritization
  • Collaboration
  • Mentions
  • Idea Board
  • SOC 2 Certification
  • Custom Views
  • Unlimited Viewers
  • Private Links
  • Jira Integration
  • Flexible Integrations
  • APIs

Pricing

ProductPlan starts at $39/month per editor when paid annually.

8. MeisterTask — A Free Product Management Software 

MeisterTask Product Management Software

Image Source: meistertask.com

Another somewhat specific tool on the list, but we promise it’s still a really good product management tool. This is an online platform that’s aimed at project organization and it’s known for allowing great real-time user collaboration.

MeisterTask is famous for Kanban dashboards which are tools that give a flexible overview into all projects. It also has other excellent product manager tools like task management and monitoring, but also neat things like automation or reporting attributes.

This tool is also integrated with other task management apps which makes it a nifty tool of an agile unit. Of course, MeisterTask isn’t an all-in-one software (nor it ever pretended to be) but we still feel it can be an integral part of your product management team.

Another thing that MeisterTask can offer is the ability to create your custom third-party integrations using their REST API. It’s well-documented and easy to use.

Key Features

  • Timeline Tool
  • Automation
  • Collaboration Tools
  • Time & Expense Tracking
  • Multiple Checklists
  • Tasks Relationships
  • Progress & Time Reports
  • Gantt Charts
  • Idea Management
  • Kanban BoardTraditional Methodologies

Pricing

Despite there being a perfectly usable free basic plan, their paid plans start at $5/month (when billed annually) so it’s not a really bad value proposition.

9. Clubhouse — A Product Management App for Software Developers

Clubhouse Product Management Software

Image Source: clubhouse.io

One of the first things Clubhouse will tell you is that it was built by software developers for software developers which doesn’t mean it can’t be used for other sorts of projects as well. Why this might be a controversial entry to our list is that Clubhouse strives on having as little management involvement as possible.

Despite the fact that this may sound like a very proletarian mindset, it has its uses, albeit at a certain level. Most users will likely agree that this type of product management tool is best suited for smaller teams working in an agile environment. Features like company-wide progress tracking or drag & drop stories on Kanban boards are a great showing of this.

As we mentioned earlier, the focus is on the workforce and self-governance in Clubhouse, but that doesn’t mean that it isn’t a good product management software.

Being built with such a focus on software development, it’s no wonder the code is rather inclusive. It comes with tons of pre-installed integrations, but the API and the excellent documentation allow for further customization and addition of your own integrations, making this probably the best open source product management software on this list. 

Key Features

  • Epic Milestones System
  • Sprint Support
  • Kanban Boards
  • Velocity and Burndown Charts
  • Cumulative Flow Diagrams
  • Third-party Integration
  • API
  • Multi-platform Support

Pricing

There is a completely free option with the paid plans starting at $8.50/month per user (if billed annually).

10. Asana — A Product Management Tool for Startups and Enterprises

Asana Product Management Software

Image Source: asana.com

Asana is another versatile product management software in that it can be used by the smallest of startups but also by large enterprises. It is cloud-based and allows for sharing of the workspace which in turn gives you the ability to give tasks, follow their progress, and interact with team members.

Asana has different views but only to a certain extent. You’ll be able to choose between list, timeline, and board view, and with not much else in a way of further view tools, we can’t in good conscience say this is the perfect tool for managing views.

Probably the biggest reason why you would want to avoid Asana is if you intend on using it with teams that need to be in direct communication with the customer as there simply isn't built-in customer support. Luckily, there are plenty of alternatives to Asana on this list you can use if you decide this tool is not for you.

However, we can't say it's all badquite the contrary. Asana product management software has some really good collaboration options which will be well-used by all teams.

Key Features

  • Detailed Goals Management
  • Dashboard
  • Task Management
  • Milestone Tracking
  • Automation
  • Templating Options
  • Project Planning
  • Reporting/Analytics
  • Resource Management
  • Time & Expense Tracking

Pricing

Although there is a free plan, it has limited features, and paid plans start at $10.99/month per user when billed annually.

11. Airtable — A Spreadsheet-Powered Product Management System 

Airtable Product Management Software

Image Source: airtable.com

Although on a surface level Airtable might seem like just a database with a spreadsheet view, it is a bit more than that. The interface may be simple but it offers flexible access to data and good team management and product management tools.

There are also different views that can be further organized with stuff like Calendar, Grid, Gallery, or Kanban view. Like some other tools on this list, it offers solid automation tools for repetitive tasks.

This product management app can boast with one of the most impressive collections of templates a tool can offer. There are currently more than 20 template categories with use cases that go from broad to very specific, like organizing a nonprofit gala or user story mapping.

Airtable might lack live support but it has good third-party integrations as well as additional API that allows you to make your own custom app integrations. The built-in marketplace offers more than 50 pre-made apps to use as templates.

Key Features

  •  Client Portal
  •  Collaboration Tools
  •  Cost-to-Completion Tracking
  •  Time & Expense Tracking
  •  Customizable Templates
  •  Kanban Board
  •  Gantt Charts
  •  Idea Management
  •  Milestone Tracking
  •  Resource Management

Pricing

The free plan is limited with 1,200 records and 2GB of attachment space per base and the paid version starts at $10/monthly per user (billed annually).

12. Craft.io — An Open Communication Product Management App 

Craft Product Management Software

Image Source: craft.io

Craft.io is a product management software that prides itself on easy and open communication between both teammates and stakeholders and it does so by paying special attention to stuff like product planning tools that help you with strategy as well as the overall product vision.

What may be surprising to hear is that the user interface leaves something to be desired. Although this might not hurt most teams’ actual work quality, it would definitely be a plus if things were a little more straight-forward.

On the other hand (and much like plenty other entries on this list), Craft.io can boast about their third-party integrations with the stuff like GitHub, Jira, and Slack being relatively easily incorporated. Unlike other entries on this list, Craft.io doesn’t have an API, but it allows you to connect via Zapier account and access other integrations that way.

Prioritization Engine is a very interesting feature that comes with this product management software. This capability helps users generate buy-in and maintain alignment across their organization by applying best practice methodologies like WSJF, RICE and MoSCoW when it comes to task prioritization. 

Key Features

  • Multiple Roadmapping Views
  • Status Monitoring
  • Tailored Stakeholder Views
  • Templates
  • Visual Specs
  • Established Prioritization Frameworks
  • Custom Prioritization Frameworks
  • Integration with Product Backlog
  • Multi-dimensional Planning
  • Instant Capacity Assessment

Pricing

The most basic plan will cost you $39/month per user (if billed annually). 

13. Trello — A Product Manager Tool for Kanban Aficionados

Trello Product Management Software

Image Source: trello.com

While other tools for product managers offer the Kanban view, Trello will straight-up default to it and this overview of tasks presented as cards is actually a pretty intuitive way to navigate the tool. However, it is not without its flaws as this system isn’t really reliable for larger-scale projects.

This biggest downside, and something that further accentuates the previous point, is that Trello doesn’t offer table, list, or calendar views and while many might not have a problem with this, it’s kind of hard to think that a complex project could be supported by this platform.

But let’s focus on the positives of this product management software for a bit. Trello has some pretty cool features, one of which is built-in workflow automation represented by a robot called Butler. This is more than a cute mascot: Butler can help you create rule-based triggers or calendar commands to automate repetitive tasks.

Trello prefers to keep things simple with its focus on collaboration and communication, which makes it a perfect tool for smaller teams. Although the task management system is quite simple, the lack of folders and subfolders will likely keep you shackled if you tried to grow your project.

Key Features

  • Due Date Tracking
  • Collaboration Tools
  • Resource Management
  • Gantt Charts
  • Kanban Board
  • Prioritization
  • Workflow Automation
  • Progress Tracking
  • Task Management
  • Templates

Pricing

Trello has a free plan limited to 10 boards per team. Paid plans start at $9.99/month per user (when billed annually).

14. Productboard — A Simple Product Management Tool 

Productboard Product Management Software

Image Source: productboard.com

If you choose Productboard you should know you will be in the company of tech giants like Microsoft and Zendesk. This is a product management software that will help you to better understand what your user base needs and prioritize feature development accordingly.

That is probably the brightest light of Productboard—that dedication to getting the right user feedback. It offers a host of tools to help you with that like the ability to categorize feedback and to turn it into insights, as well as choosing the feedback importance.

Productboard product management app lets you engage your customers throughout the product lifecycle by creating a product portal for the exchange of ideas and suggestions. This way, it’s fairly easy to collect feedback from customers and take action based on their input.

Unlike other entries on this list, Productboard doesn’t really offer much in a way of third-party integrations. Sure, it has some basics like Slack or Email, but if you want to have a custom integration, you will have to do that yourself. Luckily, their API is available and relatively straight-forward.

Key Features

  • Product Feedback Repositories
  • Feedback Categorization and Prioritization
  • Feedback-to-Insights
  • Value Assessment System
  • Task Prioritization
  • Dynamic Customer Segments
  • Customizable Roadmapping Tools
  • Timeline-based Roadmaps

Pricing

The most basic plan starts at $20/month per user (if billed annually). 

15. Basecamp — A Productivity-Boosting Product Management App

Basecamp Product Management Software

Image Source: basecamp.com

Basecamp is another product management software that likes to keep the focus on teamwork. And with easily accessible tools like message boards, schedules, docs, data storage, real-time chat, and others it’s easy to see why.

One thing that shows that Basecamp is a worker-friendly environment is that it allows for tasks to be set when the assignee is scheduled to be at work, something which the worker himself has already defined.

This product management app is an excellent choice for remote teams thanks to its internal communication tool called Campfire. This real-time group chat allows for team members to ask questions and get answers in an instant, which is great when time is of the essence.

Despite striving to have a reputation of a tool that’s excellent for productivity, some features are not as present as they maybe should’ve been. Luckily, Basecamp offers great third-party integration capabilities.

Key Features

  • Collaboration Tools
  • Message Board
  • Group Chat
  • Client Portal
  • Customizable Templates
  • Milestone Tracking
  • To-Do Lists
  • Scheduling
  • Reports

Pricing

There is a free limited plan for personal projects and light use, and a paid plan for $99/month.

Conclusion

Figuring out what product management software is the best for you was always going to be a tough ask, but we hope we have managed to make your decision easier. We have tried our best to give you a good overview of the tools for product managers and if Infinity is what you’re interested in, please schedule a demo call or send your inquiry to team@startinfinity.com.

FAQ

Aleksandar Ćosić
Aleksandar Ćosić
Aleksandar is a Computer Science major with a penchant for writing. He likes to dissect problems to the tiniest detail before tackling them and then scientifically analyze the whole process. In his free time, he enjoys bike-riding and playing Dungeons & Dragons.
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