Product goals are the highest-level objectives regarding the product — the big, bold ideas for your product and business in the future. These goals should be the crucial achievements that need to happen to turn your vision into reality.
By always keeping product goals in front of you and your team, you will make it much easier to focus on what needs to be done and when.
Although product goals are abstract, they should derive from KPIs. In other words, they should be measurable and achievable within a certain timeframe.
Setting goals might turn out more challenging than you expect. The SMART methodology provides one of the best guidelines for coming up with the right goals and for defining them the right way.
Here’s what the acronym SMART stands for:
S = specific, significant, stretching
M = measurable, meaningful, motivational
A = agreed upon, attainable, achievable, acceptable, action-oriented
R = realistic, relevant, reasonable, rewarding, results-oriented
T = time-based, time-bound, timely, tangible, trackable
Aside from creating SMART goals, you’ll need to ensure they are aligned with your overall product strategy and business strategy.
Here are a few examples of high-level product goals that will help you drive your product forward:
The goals you set will determine the direction of your product and drive the smaller, short-term goals and actions necessary for the strategy execution. You can set the goals in a separate folder where stakeholders can keep an eye on them, and give editing access only to the product owner and product manager.
Setting product goals using Infinity is pretty easy with the help of our Product Management template. All you need to do is follow these steps:
Preview or download the template here to start defining your product goals.