Once you set your product goals, initiatives will be the actual steps you’ll need to take if you want to reach those goals. Even so, product initiatives don’t have to be tied to a specific goal as long as they’re aligned with your overall product strategy and vision.
The timeframe necessary to complete an initiative can vary from a few months to even a few years. For example, one initiative can be to improve the conversion rate by 3% which can take a few months to accomplish. If your initiative is to reach 100,000 signups, this will take much longer to complete.
The important thing is to set a timeframe and stick to it so you can track your progress, measure the results, and improve your strategy over time.
Here are some examples of product initiatives:
It’s easy to see why initiatives are such an important part of your product strategy, but they have more than a single purpose.
Firstly, they will help you figure out what needs to be done inside and outside the product in order to reach the desired goals. Once you lay the initiatives out in the roadmap, you’ll be able to share and track them with the team so everyone can be in the loop.
And finally, you’ll be able to analyze the effort and impact of your initiatives, so you can tweak your product strategy accordingly and allocate resources in an optimal way.
In Infinity, you can set aside a folder for product initiatives. Just like goals, these initiatives shouldn’t be too complicated. You should keep all information to a minimum that helps your team understand the initiative, its requirements, and timeframe.
Here's how you can add product initiatives by using the Product Management template:
Just a reminder — even if you’re not an Infinity user, you can preview this template from your browser and use it as a guideline to setting your initiatives.